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Free tools for paid media planning
Work out what you can afford to pay for a customer, a lead and a click, and check whether your campaigns pay back. Built by a B2B performance marketer.
B2B Media Math & Unit Economics Calculator
Turn your deal size and funnel metrics into a target CAC, CPL, CPC and CPM.
What you get
- Target CAC
- Max CPL
- Max CPC
- Allowable CPM
Best for: sales-led B2B companies with recurring revenue.
Open calculatorFree ROAS Calculator
Calculate ROAS, break-even ROAS, cost per conversion and contribution after ad spend. Compare with your target ROAS. Free, instant, no sign-up.
What you get
- ROAS
- Break-even ROAS
- Cost per conversion
- Contribution after ad spend
Best for: campaigns where you can track revenue per conversion.
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Generate a full campaign blueprint
These calculators are quick planning tools. adcerebrum builds a full market-by-market blueprint with buyer personas, channel mix and budgets. Your first blueprint is free.
Generate a full campaign blueprint